Brand & Marketing
Why People Don't Read and How AR Can Fix That
“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year.” Steve Jobs said this almost 15 years ago. How, then, do you get people’s attention?
What the Beastie Boys Teach Us About Business Culture
With lyrics like, “Skirt chasing, freebasing, killing every village. We drink and rob and rhyme and pillage,” it’s no wonder they ushered in the dubiously credible genre, “frat rap.” But not long after the Beasties emerged into the limelight of sold-out arenas, they began to question their image...
Augmented Reality Brings Print to Life
For years, people have been talking about print media becoming obsolete and indeed, publications have struggled to remain relevant and financially viable. But what if the way for print to maintain its usefulness isn’t in rejecting technology but by embracing it through augmented reality?
Instructional Design/Educational
How to Format Your Book for Print
This slide series was originally created as an Articulate training for independent authors. It provides practical, step-by-step instructions for interior book formatting, cover design, and choosing a self-publisher. It includes helpful checklists, tips for new self-publishers, and resources such as an IngramSpark versus Amazon KDP comparison chart.
Editorial & Features
Run for the Water
The African Republic of Burundi has the 12th highest child mortality rate in the world. In a country where the leading cause of death is waterborne contaminants, over 3 million people will need humanitarian aid this year...
Davina Cooper ~ Strength out of Pain
Her only son, Michael, took his own life in 2015. To begin to understand, we travel back into Davina’s childhood - a place, though painful, she goes willingly...
Pandemic accelerates relocation trend in Four Points, Austin
The overall perception of the U.S. economy during the COVID pandemic has been one of loss. Austin alone has seen the closure of almost 1,700 businesses; however, Austin has continued to grow...
The Business of Healthcare
Healthcare in the United States is a business — subject to significant governmental regulation and tied to federally funded programs — but largely affected by the capitalism of private enterprise. There’s nothing inherently wrong with this; it’s the way we do the business of healthcare that trips us up...
Personal Essays
Now I'm Mothering Crickets
One thousand dead crickets in a box. That’s what I’m looking at right now. If that sounds like the stupidest thing you’ve ever heard, to be fair, they were supposed to be alive...
Why We Love Horror
In our mundane world, in which fears are often amorphous, unseen, and complex, perhaps it’s comforting to sink our teeth into a story in which the danger is apparent, the response obvious and driven by the oldest most basic parts of our brains...
It's National Barbie Day
Much to my feminist mom’s dismay, I loved pink and bows and lace and all things “girly.” Another obsession that caused Mom to grit her teeth? Barbies...
It Puts the Lotion on its Skin...
But somewhere along the line, I let an MLM convince me I needed a twelve-step program for my skin. Hundreds of dollars bought me cleanser, toner, primer and various foundations — elixirs in pots and tubes in soothing blue colors that promised to stop time and the unbearable horrors of *gasp* wrinkles...













